NEW YORK, NY, February 15, 2023 - THINK450, the partnership and innovation engine of the National Basketball Players Association (NBPA), and Chase Freedom today announced a new campaign designed to advance financial literacy among fans. As part of this initiative, THINK450 and Chase Freedom will collaborate to develop new content and experiences to help fans better understand critical financial literacy components, including financial planning, saving, budgeting, personal credit, and more.
As the central element of this campaign, THINK450 and Chase Freedom will launch ‘Scoring Credit,’ a new branded content series in support of Chase Freedom’s expanded footprint around professional basketball and as the perfect companion for “cashbacking” while watching any NBA game.
‘Scoring Credit’ will kick off as a three-episode video series featuring NBPA members and the hosts of the “Earn Your Leisure” podcast (Troy Millings and Rashad Bilal). Through this video series, NBPA members Walker Kessler, Jordan Clarkson and former NBPA member Baron Davis will discuss topics focused on financial health, like building and maintaining credit. The ‘Scoring Credit’ video series will be filmed during the 2023 All-Star weekend in Salt Lake City, Utah, and fans will have the opportunity to register for free tickets and watch the live recordings in person. More details on the ‘Scoring Credit’ video series will be released soon, with tickets available for Chase Freedom cardholders and fans at https://scoringcredit.rsvpify.com.
“As leaders of their own brands and businesses, our players have done an amazing job using their platforms to promote financial literacy in their communities,” said Que Gaskins, President of THINK450, the partnership and innovation engine of the NBPA. “We are always looking to champion their efforts, and with this new initiative with Chase Freedom, we have a great opportunity to create impactful content and experiences that build better financial habits for the fans.”
“Chase Freedom is focused on supporting and inspiring cardmembers to make the most of their financial wellbeing and meet their financial goals, no matter where they are in their journey.” said Brent Reinhard, General Manager of Chase Freedom. “‘Scoring Credit’ and our campaign with the NBPA is one way Chase Freedom can be a part of the important conversation of financial literacy and offer engaging and dynamic content to help consumers and fans alike improve their financial health.”
In addition to ‘Scoring Credit,’ Chase has a variety of tools and resources to help consumers improve their financial health. For example, Chase Credit Journey can help consumers monitor their credit score and identity – the best part is its free to use and you don’t need to be a Chase customer to enroll.
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About the NBPA
The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.
The NBPA advocates on behalf of the best interests of all NBA players, including through the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, and counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the subsidiary of the NBPA charged with managing the players’ group licensing rights.
Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities, and organizations around the world that seek to improve the lives of those in need.
About THINK450
THINK450 is the innovation and partnership engine of the NBPA, dedicated to uncovering shared interests between the 450 players and leading brands to build more engaging partnerships. Together with its partners, THINK450 creates innovative ideas that engage fans, stir them to action, and earn brands the right to participate in cultural conversations. For more information, visit THINK450.com.
About Chase
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services firm based in the United States with assets of $3.7 trillion and operations worldwide. Chase serves tens of millions of people and 5 million small businesses, with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 4,700 branches in 48 states and the District of Columbia, 16,000 ATMs, mobile, online and by phone. For more information, go to chase.com..
Media Contacts
Media inquiries for Chase Freedom should be directed to Colton Moore (colton.moore@chase.com).
All other media inquiries should be directed to communications@nbpa.com