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Think450 Preloader

About

Mission

We work with leading companies and brands both domestically and internationally to identify and negotiate group commercial and sponsorship opportunities for NBPA members across all industries.

THINK450’s group licensing program utilizes the collective power and equity of the world’s greatest athletes and cultural influencers to create unique and diverse array of products.

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What are the rights?

Our grant of rights include the following for active NBA players:

  • Names
  • Jersey numbers
  • Facsimile Autographs
  • Biographical data
  • Images
  • Likenesses
  • Other identifiable features
  • Voices

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Current Licensees

Apparel:
47 brand
500 Level
Bleacher Report Shop
Blue 84
BreakingT
Fanatics
Fex Pro
Homage
Levelwear
lids
Maingate
Majestic Athletic
Mitchell & Ness
Nike
New Era
Original Retro Brand
Outerstuff
PKWY
Prostandard
Stance
Strideline
Tee Shirt Central
Top of the world
UNK Icer Brands
Digital/Gaming:
BitFry
Dapper Labs
Dream11
EA Sports
FTX Games
Gala Sports
Gamevil
Net Marble
Take Two
Tencent
Hard Goods:
Active Dreamers
Amscan
barkbox
Fat Head
FigPin
FOCO
Funko
GameTime Sidekicks
Highland Mint
Interactive Play Technologies
The Lang Companies
NBA Lab
Northwest
Party Animal
Rastaclat
Spalding
Super7
Trends
Uncanny Brands
Wincraft
Zavery Cakes
Trading Cards:
Panini Cards

Applications

Contact

General Inquiries

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The Team

For career opportunities, click here

Payne Brown

President

Joi Garner

Executive Vice President & General Counsel

Josh Goodstadt

Executive Vice President, Licensing

Dan Gladstone

Senior VP, Grassroots & Business Development

Mark Rejtig

Senior VP, Brand Partnerships

Christina Norman

Head of Content

Brian Lee

Vice President, Brand & Player Engagement

Inky Son

Vice President of Licensing

Latoya Sterling

Vice President, Brand & Player Experiences

Keisha Wright

Vice President, Integrated Marketing

Chris Jean

Senior Director, Grassroots Basketball & Events

Neil Hegde

Director, Player Engagement & Business Development

Oliver Costamagna

Director, International Market Research

John Feuerstein

Senior Manager, Licensing - Games & Digital

Nathaniel Hemingway

Manager of Brand Partnerships

Khadija Campbell

Manager, Integrated Marketing

Troy Bynum

Licensing Manager

Katrina Clayton

Manager, Player Engagement

Ashley Phanor

Licensing Manager

Ayana Hazeley

Coordinator, Player Engagement

Andrew Godnick

Administrative Assistant

Genesis Valle

Administrative Assistant