Contact

About

Mission

We work with leading companies and brands both domestically and internationally to identify and negotiate group commercial and sponsorship opportunities for NBPA members across all industries.

THINK450’s group licensing program utilizes the collective power and equity of the world’s greatest athletes and cultural influencers to create unique and diverse array of products.

Image

What are the rights?

Our grant of rights include the following for active NBA players:

  • Names
  • Jersey numbers
  • Signatures
  • Biographical data
  • Images
  • Likenesses
  • Other identifiable features
  • Voices

Image

Current Licensees

Apparel:
47 brand
500 Level
Baozun
BreakingT
BreakingT
Fanatics
Homage
Levelwear
lids
Mitchell & Ness
Nike
New Era
Original Retro Brand
Outerstuff
Stance
Strideline
UNK Icer Brands
Digital/Gaming:
Dream11
EA Sports
FTX Games
Gala Sports
Gamevil
Take Two
Tencent
Hard Goods:
Active Dreamers
Fat Head
FOCO
Funko
McFarlane Toys
NBA Lab
Photo File
Spalding
The Lang Companies
Trends
Uncanny Brands
Upper Deck
Wincraft
Trading Cards:
Panini Cards

Applications

Contact

General Inquries

Image

GENERAL INQUIRES: info@think450.com | (646) 604 - 7700

LICENSING: licensing@think450.com

SPONSORSHIP: sponsorship@think450.com

News

Press releases, announcements, and more from THINK450 HQ.

About

WE ARE 450. ONE UNION. ONE AMBITION.

Services

THINK450 is a for-profit enterprise owned by the 450 players focused on generating diverse revenue streams for the players through licensing, grassroots, experiences, content, and equity.

The Team

For career opportunities, click here

Payne Brown

President

Josh Goodstadt

Executive Vice President, Licensing

Joi Garner

General Counsel

Dan Gladstone

Senior VP, Grassroots & Business Development

Allison Gordon

Associate Counsel

Brian Lee

Vice President, Player Marketing & Engagement

Inky Son

Vice President of Licensing

Latoya Sterling

Vice President, Player Experiences & Engagement

Nicole Arceneaux

Vice President, Sponsorships

Michelle Matos-Becerra

Vice President, Brand Partnership Marketing

Neil Hegde

Director, Business Development

Chris Jean

Director, Grassroots Basketball & Events

Oliver Costamagna

Director, International Market Research

John Feuerstein

Senior Manager, Licensing - Games & Digital

Nathaniel Hemingway

Manager of Brand Partnerships

Khadija Campbell

Manager, Grassroots & Events

Aisha Ali

Manager, Player Engagement

Troy Bynum

Licensing Manager

Ashley Phanor

Licensing Coordinator

Ayana Hazeley

Coordinator, Player Engagement

Jehanne Rejouis

Administrative Assistant