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Think450 Preloader

  • THINK450 is the innovation, licensing, and partnership engine of the NBPA

    We are responsible for brand collaborations, product licensing and thought leadership.

    These are examples of THINK450 experiences.

  • One Court Los Angeles

    The Purpose of One Court Is to Create a Uniquely Engaging "Players' First" Experience. An Experience That Encourages Player-to-player Access, Interaction Among Different Types of Brands, and Curated Experiences With Cultural Influencers and Thought Leaders. One Court Is a Celebration of Brotherhood and Fellowship Amongst the 450.

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  • One Court Bahamas 2019

    The Purpose of One Court Is to Create a Uniquely Engaging "Players' First" Experience. An Experience That Encourages Player-to-player Access, Interaction Among Different Types of Brands, and Curated Experiences With Cultural Influencers and Thought Leaders. One Court Is a Celebration of Brotherhood and Fellowship Amongst the 450.

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  • 2019 Rookie Experience

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  • One Court Bahamas 2020

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  • 2019 Players' Voice Awards x Players' Night Out

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  • NBPA Ball Related

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The Team

For career opportunities, click here.

Clarence Nesbitt

Chief Legal Officer

Josh Goodstadt

Chief Commercial Officer

Dan Gladstone

Senior VP, Business Development & Key Initiatives

Brian Lee

Senior VP, Player Marketing & I.D.E.A.S. Lab

Mark Rejtig

Senior VP, Brand Partnerships

Keisha Wright

Senior VP, Partnerships & Purpose

Daniel Anyaegbunam

Associate Counsel

Latoya Sterling

Vice President, Player Marketing & I.D.E.A.S. Lab

Chris Jean

Senior Director, Business Development & Key Initiatives

Neil Hegde

Senior Director, Player Marketing & I.D.E.A.S. Lab

Oliver Costamagna

Director, International Market Research

Brianna Dawson

Director, Partnerships & Purpose

John Feuerstein

Director, Licensing

Khadija Campbell

Senior Manager, Partnerships & Purpose

Katrina Clayton

Manager, Player Marketing & I.D.E.A.S. Lab

Troy Bynum

Licensing Manager

Troy Bynum

Licensing Manager

Lexie Dames

Licensing Manager, Apparel

Ayana Hazeley

Manager, Player Marketing & I.D.E.A.S. Lab

Andrew Godnick

Senior Coordinator, Player Marketing & I.D.E.A.S. Lab

Phil Rivers

Coordinator, Partnerships & Purpose

Khabira Crawford

Administrative Assistant