Contact

WHO WE ARE

THINK450 is a for-profit enterprise owned by the 450 active NBA players.

Our pooled resource of thinkers, innovators, brand builders, strategists, storytellers, producers, advisors, influencers, and curators strive to create unbounded off-the-court lifestyle & culture opportunities for the 450. 

We are focused on generating diverse revenue streams through licensing, grassroots, experiences, content, and investment opportunities.

WHAT WE DO

We hold the master copy of the intellectual property rights for the 450 best basketball players in the world. Therefore, if you are thinking about doing anything within basketball culture or lifestyle, then you should THINK450.

HOW WE DO IT

We are status quo assassins. Our results go beyond the expected, into a realm of new ideas and opportunities that are respected by our collective, while achieving results and outcomes that are positively unexpected.

GENERAL INQUIRES: info@think450.com | (646) 604 - 7700

LICENSING: licensing@think450.com

SPONSORSHIP: sponsorship@think450.com

News

Press releases, announcements, and more from THINK450 HQ.

About

WE ARE 450. ONE UNION. ONE AMBITION.

Services

THINK450 is a for-profit enterprise owned by the 450 players focused on generating diverse revenue streams for the players through licensing, grassroots, experiences, content, and equity.

The Team

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Payne Brown

President

Josh Goodstadt

Executive Vice President, Licensing

Joi Garner

General Counsel

Dan Gladstone

Senior VP, Grassroots & Business Development

Allison Gordon

Associate Counsel

Brian Lee

Vice President, Player Marketing & Engagement

Inky Son

Vice President of Licensing

Latoya Sterling

Vice President, Player Experiences & Engagement

Nicole Arceneaux

Vice President, Sponsorships

Michelle Matos-Becerra

Vice President, Brand Partnership Marketing

Chris Jean

Director, Grassroots Basketball & Events

Oliver Costamagna

Director, International Market Research

John Feuerstein

Senior Manager, Licensing - Games & Digital

Khadija Campbell

Manager, Grassroots & Events

Aisha Ali

Manager, Player Engagement

Troy Bynum

Licensing Manager

Ashley Phanor

Licensing Coordinator

Ayana Hazeley

Administrative Assistant

Jehanne Rejouis

Administrative Assistant