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Presented by SPALDING®, the NBPA Training Ground and NBPA Training Ground One provide virtual learning experiences for youth basketball players of all skill levels

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NEW YORK, NY, December 2, 2020 -- Famer, the sports coaching and mentorship mobile platform, announced today that it is expanding its landmark partnership with the NBPA with the launch of NBPA Training Ground One. Through the NBPA’s Training Ground channel on Famer, youth athletes will now have the opportunity to participate in one-on-one personal training sessions and receive feedback from some of the best basketball coaches and trainers in the world.

Aspiring basketball players who subscribe to NBPA Training Ground One will receive video workouts that focus on basketball training drills, as well as fitness and mental health content from top NBA players and skill trainers. This groundbreaking launch marks the first time youth basketball players will be able to digitally connect globally and personally train with world-class NBPA grassroots trainers and develop a relationship through skill development and interactive feedback utilizing Famer’s suite of tools like telestration, voiceover and slow-motion capture.

The NBPA and Famer continue to add one-of-a-kind training content from top pros and coaches, all of which can be accessed on the NBPA Training Ground One channel. New training content is being released from current and future NBPA members Bam Adebayo, Cole Anthony, Pat Connaughton, Langston Galloway, Joe Harris and RJ Hampton, top WNBA players and icons Lisa Leslie, and Chiney Ogumike, sports yoga expert Savannah Stevens and grassroots influencers Bobbito Garcia and Remy Workouts.

Since the launch of the partnership in May, the channel has featured training videos with NBPA members such as Aaron Gordon and Andre Drummond as well as NBA-level trainers Chris Matthews and Tim and Ross Burns. Since launching in June, over one thousand athletes from 66 countries and six continents have subscribed to the NBPA Training Ground on Famer with nearly ten thousand total drill video views.

The channel will continue to expand its global reach while driving unique engagement between youth players and professional athletes and trainers.

“At Famer our mission is to empower coaches to positively impact the lives of aspiring young athletes and to democratize personal sports training” said Famer CEO Rich Abend. “This partnership brings pro level training to the masses, and gives NBPA grassroots coaches and trainers the tools they need to work directly with kids anywhere in the world. We've combined powerful features like interactive multimedia chat and on screen video telestration with the world's best library of NBPA videos covering all aspects of basketball player development, from skills and drills to fitness and the mental aspects of the game. With all the uncertainties families face with the upcoming youth basketball season because of COVID-19, we are proud to be able to provide an affordable solution for player development - whether you are on the court with your team, training at home, or any combination.”

“This next phase of our collaboration with Famer and Spalding allows us and our members to continue to digitally connect with the larger grassroots basketball community throughout this pandemic with new enhanced technology and training content. We look forward to having participants of all ages and skill levels continue to train with us anywhere and to finding ways to continue to innovate with our players and brand partners,” said Chris Jean, Senior Director of Grassroots Basketball & Business Development for THINK450, the for-profit arm of the NBPA.

As a kid I always valued the importance of hard work and the fundamentals I learned from my coaches,” said Bam Adebayo, whose instructional videos will be available on the NBPA Training Ground One. “With youth basketball facing challenges right now, I’m excited that I can help kids train and work on those same fundamentals from anywhere.

“Spalding’s mission is to ignite the soul of the game in everyone, no matter who you are or where you are in the sport of basketball”, said Matt Day, Head of Brand Communications for Spalding. “Now more than ever, athletes need a way to safely work on their game.  Spalding is excited to partner with Famer and the NBPA to make professional-level training accessible to every player.”

Information on the NBPA Training Ground and NBPA Training Ground One program can be found at www.nbpa.com/grassroots or on the Famer App in the Google Play and Apple App Store.

All media inquiries should be directed to communications@nbpa.com.

 

About Famer:

Famer is a sports coaching & mentorship mobile platform that enables team and personal training programs with interactive feedback between athletes and their coaches/club. It is a community for a sports club/organization, coach or trainer to host and distribute a library of custom training content. It provides an extension and enhancement of training curriculum resulting in better performance. Famer also provides deeper engagement between club, coaches, parents, and athletes resulting in greater retention; it is interactive where kids can send in video and also choose specific curated video. The coaches review each submitted segment and provide real time instruction. Sports include lacrosse, soccer, baseball/softball, basketball, hockey and volleyball, and are being ramped up to include football and tennis soon. Overall, Famer is supporting the youth sports industry in the following  ways: Providing their platform to sports clubs/organizations to load up their own private communities and content to continue the training and communication with their athletes. Keep the engagement, encouragement, and the kids on track while they’re stuck at home or unable to meet as a group - kids are already hunkering down and playing video games and the training momentum is broken. Providing “off the shelf” curated content in select sports (Lacrosse, Soccer and Basketball) with current best in class experts/influencers that can be distributed and utilized by clubs/orgs, teams, and individual consumers. Providing coaches/trainers a chance to augment their lost earnings in private/group training - We want to keep coaches/trainers coaching to avoid a significant loss of revenue. Details are at The site is famer.us

 

About the NBPA:

The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.

The NBPA advocates on behalf of the best interests of all NBA players, including the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, or counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the subsidiary of the NBPA charged with managing the players’ group licensing rights.

Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities and organizations around the world that seek to improve the lives of those in need.

About Spalding:

SPALDING® is the largest basketball equipment brand in the world. SPALDING® is the official basketball of the National Basketball Association (NBA) and Women's National Basketball Association (WNBA), and the official backboard of the NBA and NCAA Final Four. The SPALDING® trademark is owned by Russell Brands, LLC. For more information, visit www.spalding.com.

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The Team

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Payne Brown

President

Joi Garner

Executive Vice President & General Counsel

Josh Goodstadt

Executive Vice President, Licensing

Dan Gladstone

Senior VP, Grassroots & Business Development

Mark Rejtig

Senior VP, Brand Partnerships

Christina Norman

Head of Content

Brian Lee

Vice President, Brand & Player Engagement

Inky Son

Vice President of Licensing

Latoya Sterling

Vice President, Brand & Player Experiences

Keisha Wright

Vice President, Integrated Marketing

Chris Jean

Senior Director, Grassroots Basketball & Events

Neil Hegde

Director, Player Engagement & Business Development

Oliver Costamagna

Director, International Market Research

John Feuerstein

Senior Manager, Licensing - Games & Digital

Nathaniel Hemingway

Manager of Brand Partnerships

Khadija Campbell

Manager, Integrated Marketing

Troy Bynum

Licensing Manager

Katrina Clayton

Manager, Player Engagement

Ashley Phanor

Licensing Manager

Ayana Hazeley

Coordinator, Player Engagement

Andrew Godnick

Administrative Assistant

Genesis Valle

Administrative Assistant