THINK450 Associate Counsel

National Basketball Players Incorporated d/b/a THINK450 (THINK450), a wholly owned subsidiary of the National Basketball Players Association (NBPA), was formed in 2017 to maximize revenue distributed to the members of the NBPA through exploiting NBA player group licensing rights, marketing and sponsorship endeavors, creating and distribution of content, and owning and operating events. 

THINK450’s Legal Department provides advice and counsel with respect to all of the company’s activities and businesses on a global basis. As an Associate Counsel, you will support the General Counsel in providing legal advice to business clients in the Sponsorship, Licensing and Player Engagement & Events groups.  

THINK450 is a start-up company and we require someone that can be more than a lawyer.  The successful candidate will be a generalist with strong drafting skills.  He or she will have a strong work ethic and be comfortable providing legal advice and their business opinion.

The position is based in New York, NY. No relocation package will be offered.


Undergraduate degree and Juris Doctor from a top-tier law school. Candidate must be a member of the New York Bar.


The position will include drafting and negotiating agreements relating to licensing, sponsorship, content creation and distribution (e.g., television and digital media licensing), events, and technology partnerships.

Required Experience & Knowledge:

• Minimum of 3 years of experience at a top law firm.

• Experience in IP licensing, digital media, technology, sponsorship and/or sports marketing are preferred.

• Demonstrated ability to develop practical, business-minded solutions that support business strategy and key initiatives.

• First-rate writing and oral presentation skills.

• Strong analytical skills and attention to detail.

• Ability to work on multiple projects at the same time and in a dynamic, growth oriented environment.


Please email your resume and cover letter with salary requirements to Please indicate “Associate Counsel” in the subject line of your email. No telephone inquiries please. THINK450 will respond to those candidates whose qualifications are best aligned with the components of this job description and will continue to review resumes until the position is filled.

Salary will be commensurate with experience. THINK450 offers a comprehensive benefits package that includes paid leave, medical, dental, and vision insurance, and a 401(k) plan with matching employer contributions.

THINK450 is an equal employment opportunity employer. THINK450 will consider all qualified applicants with no regard to the applicant’s race, ethnicity, religion, gender, gender identity, national origin, age, citizenship status, marital status, sexual orientation, veteran status, weight, disability, or any other status protected by New York or Federal anti-discrimination law.

GENERAL INQUIRES: | (646) 604 - 7700




Press releases, announcements, and more from THINK450 HQ.




THINK450 is a for-profit enterprise owned by the 450 players focused on generating diverse revenue streams for the players through licensing, grassroots, experiences, content, and equity.

The Team

For career opportunities, click here

Payne Brown


Josh Goodstadt

Executive Vice President, Licensing

Joi Garner

General Counsel

Dan Gladstone

Senior VP, Grassroots & Business Development

Allison Gordon

Associate Counsel

Brian Lee

Vice President, Player Marketing & Engagement

Inky Son

Vice President of Licensing

Latoya Sterling

Vice President, Player Experiences & Engagement

Nicole Arceneaux

Vice President, Sponsorships

Michelle Matos-Becerra

Vice President, Brand Partnership Marketing

Neil Hegde

Director, Business Development

Chris Jean

Director, Grassroots Basketball & Events

Oliver Costamagna

Director, International Market Research

John Feuerstein

Senior Manager, Licensing - Games & Digital

Nathaniel Hemingway

Manager of Brand Partnerships

Khadija Campbell

Manager, Grassroots & Events

Aisha Ali

Manager, Player Engagement

Troy Bynum

Licensing Manager

Ashley Phanor

Licensing Coordinator

Ayana Hazeley

Coordinator, Player Engagement

Jehanne Rejouis

Administrative Assistant